We don’t blame Cogeco, they are just the delivery vehicle for the content, and understand the desire for the network owners to capitalize on their asset, but it would be nice if they’d not paint everyone with a liquor license with the same brush. Sure, we have more than 100 seats, but average occupancy is far below that and not once have we used a Sports Network as a draw to showcase an event.

I also applaud the curling association for trying to educate all parties on the effect of this pricing strategy. I sent a note to the NGCOA to draw the campaign to their attention and hopefully they launch a similar lobbying effort.